Features of the hotel business. Small hotels.
The main feature and advantage over competitors of any small hotel is an individual attitude to each client. Large hotels try to optimize and unify business processes as much as possible, which leads to the feeling that the business is working on stream. Many guests do not like this. A person wants a special attitude to himself, wants to feel at home. Here a small hotel is able to satisfy the needs of customers.
In a small hotel it is easier to create comfort and homely warmth. Often, the staff of a mini-hotel knows its guests and their habits, which allows you to create a higher level of service without unnecessary costs.
The price range of mini-hotels is comparable to about medium and large hotels. The market dictates its conditions and prices can vary only depending on the class of mini-hotels. At the same time, it is very important to monitor the price-quality ratio. Unreasonably high prices can seriously damage business development.
The fundamental factor in the well-being of the hotel business is staff. If the hotel is not quite cheap, then in order to maintain an appropriate level of service, the number of personnel should coincide with the number of rooms. If the hotel claims to be 4-5 stars, then the number of staff exceeds the number of rooms. It should be borne in mind that the staff must be correctly recruited, trained and constantly maintained at a high professional level. This entails considerable expenses, which also need to be taken into account when planning, otherwise, there can be no talk of business development.
Another large-scale difficulty for small hotels is the large variable costs of maintaining a small number of rooms. Frequent change of guests means a frequent change of linen and housekeeping. The solution in this case is the union of several mini-hotels into an association or a hotel chain. With this approach, it is possible to jointly purchase supplies at wholesale prices, receive discounts on advertising, and conduct more beneficial joint staff training.
We should not forget about the seasonality, on which the hotel business is very dependent. At the same time, most often large hotels suffer from seasonality. Often in summer in Moscow hotels there are not enough places, and in winter most of the number of rooms is empty. Because of this, large hotels have to reduce costs in various ways. Small hotels are less susceptible to the seasonality factor, which manifests their additional competitive advantage.