The economic crisis in the hotel business
The economic crisis is affecting all spheres of society and all spheres of business. Many have already experienced economic difficulties, and some have become accustomed to the new reality. The hotel business, as an integral part of the economy, was no exception.
There is optimistic statistics saying that in Russia every year it becomes 10% more than domestic tourists. Citizens travel more inland. According to other sources, due to a 40% reduction in tourist flows abroad, domestic tourism has grown by 30%.
It would seem that with an increase in domestic tourism, hotel business should go uphill, however, not everything is so rosy. The past year showed a 72% utilization of metropolitan hotels. Moreover, the situation in the province is much worse: only 25% of the number of rooms in demand. Every year, the forecasts of analysts on the profitability of the hotel business are deteriorating. The fact is that tourists are not the main consumers of hotel services (for example, in Tyumen only 1.3% of hotel guests are tourists). Therefore, the growth of tourist activity within the country does not compensate for the general drop in demand for the number of rooms.
Hotels and hotels in non-tourist centers have always relied on business clients: those who come on business trips. The decrease in activity of all business areas and the desire of companies to save money led to the fact that previously demanded three-star hotels began to fill up worse, as some of the guests began to be accommodated in cheaper hostels. This situation has forced many players in the hotel business to reduce room prices in order to have at least some opportunity to maintain their existence.
Thus, the general economic downturn in the country directly affects the situation in the hotel business. In such a difficult period, reasonable savings always win. Many mini-hotels, such as Russian Apartments on Lenivka, offer business-class accommodation at an economical price. It is possible to stay in the center of the capital at competitive prices even in times of crisis.